Clothes Shopping in Seoul

Seoul, as a major city and the capital of South Korea, is definitely a shopping mecca. The city is full of neighborhoods catering to every need a shopper could have. For fashionable young adults, the main shopping hub of the city is Myeongdong, an area of the city about 3 blocks by 3 blocks in size that is more or less off limits to traffic and is filled to the brim with shops and restaurants. The shops range from the expensive and high-class to the tiny and cheap (home of $10 shoes). Housed within this area is the city's only Forever 21, a sight for sore eyes for this recent college graduate who is used to skimping on quality in favor of saving money. Myeongdong also contains a large underground shopping complex as well as a mall and a Shinsegae department store.

Walking around the city, an observant American might notice that most Koreans (women in particular) are rather small, and that the obese portion of the population that is becoming predominant in America is more or less nonexistent in Korea. This suspicion is quickly confirmed on a shopping trip. Women's shoe sizes in most stores max out at size 50 (or 250 mm), approximately an 8 or 8.5 in American sizing. Even less forgiving is the range of pant sizes offered; most stores have only up to size 28 or maybe 29, the equivalent of up to around a size 6 in America. Keep in mind that the average American woman has a pant size of 12. Quite the cultural disparity. So what is a larger-bodied foreigner to do? Pretty much the only option for larger sizes is to go to Itaewon, the center for foreigners. Here you will find many stores specializing in larger sized clothing that cater to Americans in need.

Another important difference between shopping in Korea and America is in the department stores. While American department stores are generally places to find good bargains on clothing and household items, Korean department stores are places for expensive, quality items. Generally the floors are arranged in order of descending price from bottom to top, such that the entrance floor contains the most expensive items. For example, this floor usually contains stores such as Louis Vuitton, Gucci, Chanel, and Dior. The second floor will be equally pricey with boutique stores like Coach and Burberry. Eventually, the floors begin to stock clothing items, although they still tend to be rather expensive, with the cheapest brands being Tommy Hilfiger, DKNY, or similar. Not exactly the American experience.

Shopping can be frustrating at times, but being fashionable is highly valued in Seoul, so it's important to keep up with the trends. Therefore, the malls and neighborhoods like Myeongdong are packed every weekend, regardless of the weather. As if anyone needs an excuse to go shopping.