Sunday, October 4, 2009

Kpop Artist of the Week: 2NE1


2NE1 is a girl group that has just recently emerged on the scene. They have two hit songs, "Fire" and "I Don't Care." The group is composed of four girls with the average age of 21, hence the name. Unfortunately, this leads to some serious issues related to the passage of time and the inevitability that one year from now, their average age will no longer be 21. To counter this glaring problem, the group name has an alternate pronunciation, "to anyone," which presumably means their music is accessible to any person. I will allow you to be the judge of the accurateness of that statement.

The group was created to be the female answer for male pop sensations Big Bang (who have not yet been featured as a Kpop Artist of the Week, but never fear, it's coming). As a result, their first video release was a rather whimsical song and video collaboration with the male wonders, which doubled as a commercial for a new cellphone. Yes, their first work as real artists was advertising a product.

As is obvious from the picture, the group's style is always a little outrageous. As far as Korean girl groups go, this group is definitely one of the least (for lack of a better word) processed. Each member was allowed to maintain an individual personality, a pretty rare feat. However, they do stick with the basic formula requiring one member who can rap.

Check out 2NE1's video for "Fire."

1 comment:

  1. I made it to the 35 second mark of the video, and that took great restraint!

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